Understanding premium members
Why this project?
Guided by a deep understanding of VIP online consumer, we uncovered key insights. These insights shaped comprehensive shopper profiles, informing client digital strategies for success.
The study itself was a dynamic duo:
We had one-on-one interviews, talked for about an hour to learn how they shop online and what they want in a great online shopping experience.
We also had co-creation sessions with some shoppers and project team members to understand their shopping journeys and what they expect when buying premium items.
How we delivered?
This project was not just about understanding. It was about equipping the client with the insights to reshape the digital landscape for VIP consumers.
Our journey led to a treasure trove of insights across critical themes:
Shopping Habits: We discovered how digital premium shoppers navigate the digital marketplace.
The Meaning of Premium: Delving deep into what 'premium' truly signifies in their minds.
Premium Shopping Experiences: What sets apart a premium shopping experience?
Premium Presentation Expectations: The elements that make or break their perception of premium product visuals online.
Product Presentation Perspectives: Insights into how product presentations can be optimized to captivate and convert.
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