Evaluative research on campaign and tech performance
Why this project?
The scope of the project was to excite enthusiasts with an innovative AR experience using Snap 'Portal' lens in the app to boost engagement.
We conducted an evaluative research on five critical areas:
Ease of Experience: Ensuring that every interaction is seamless.
Product Understanding: Making sure customers not only see but truly grasp your products.
Consumer Value in AR: Determining how AR enhances their experience and your brand.
Brand Value in AR: Measuring the impact of AR on your brand perception.
Intent to Purchase: Tracking the critical journey from curiosity to commitment.
How we delivered?
In just under a week, we sprung into action, providing invaluable insights through:
MIRO Board: Detailed outputs, interview summaries, themes, and analysis.
Key Findings and Recommendations: Streamlined for executive presentations.
Comprehensive Curated Report: Offering a complete picture.
These insights fine-tuned the global campaign for maximum customer satisfaction
In conclusion, our quick turnaround on the Snap 'Portal' AR lens research provided valuable insights into enhancing both the campaign and tech performance.
By evaluating ease of use, product understanding, consumer and brand value, and purchase intent, we have pinpointed what works and where to improve.
The detailed reports and findings help fine-tune the global campaign, ensuring a better experience for customers and a stronger brand impact. This project highlights how AR can boost engagement and satisfaction, setting the stage for future marketing success
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