How to tap into new markets and adapt to their cultural needs
Why this project?
For our client, understanding DMUs is crucial. Our global research study engaged thought leaders from L&D, HR, and company leadership to capture their feedback on the client's website and decode content purchasing. We covered multiple countries, targeting a leadership audience, extracting key takeaways.
USA CANADA INDONESIA INDIA SINGAPORE TURKEY SOUTH AFRICA |
How we delivered?
Deep Dives into Local Landscapes
For each country, we unraveled the intricacies of their:
Current L&D landscape
Budget trends
Priorities in learning and development
Insights into their unique buying processes
UX Summary
Early feedback on the website's global perception was captured per country, offering a unique glimpse into user experiences and perceptions.
Global Comparisons:
Our study culminated in a comprehensive global comparison. We highlighted where countries stood out with their unique characteristics and, equally important, where they shared similarities. From this rich tapestry of insights, we extracted key buying factors and illuminated the next steps for entering these diverse markets.
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